Global leader in FMCG chooses 153East to resolve deep database records issue.

153East writes custom record linkage algorithm to reconcile salesforce data. 1000s of records were matched and merged creating a rich data set for the rest of the business to use.

Outcome

Coming Soon

Record Linkage

Record linking is the process of identifying records that refer to the same real-world entities across databases when no common entity identifiers are available and when records can contain errors and variations. This process of record linkage therefore has to rely upon the attributes that are available in the databases to be linked. For databases that contain personal information, for example, of customers, taxpayers, or patients, these are commonly their names, addresses, phone numbers, and dates of birth.

The business pressure

Coming Soon

The business

Fevertree Drinks PLC known as Fever-Tree is a UK success story and global provider of premium soft drinks.

Commercial stack

The conversation

Pros and Cons

The Decision

The future with AI agents

Coming soon

If done again, what would be different.

Coming soon

Need help with software and IT?

Reach out via email: use153east@gmail.com

Keywords: Salesforce